Awards & Recognition

We have viewed the delivery of the best service in the industry as a journey without a destination; we are always searching for new ways to innovate and serve our members better. When PURE began 13 years ago, there was one clear leader in our industry. Years later, that carrier would consolidate with two other major competitors. Today, PURE holds the premier awards for best in our category from the wealth management industry’s most respected organizations: Best Insurance Underwriter by The Family Wealth Report for the fourth consecutive year and Best High Net Worth Insurance Company by Private Asset Management for the second consecutive year. These awards are important marks of pride to our employees and the independent brokers who introduced us to you. We hope that you too will take pride in these awards, feeling that you have made the right decision in selecting PURE as your insurance carrier. While we appreciate all of the recognition we’ve earned throughout the year, these are just milestones along the way. There is always more to do.