letter from

The Subscribers’ Advisory Committee Chair


Jodi Lash, Chair of the Subscribers’ Advisory Committee (SAC).

Jodi Lash, Chair of the Subscribers’ Advisory Committee (SAC).

Dear Fellow PURE Members,

Throughout my career as an attorney and insurance industry consultant, I’ve had the privilege of serving on both for-profit and not-for-profit boards, enjoying the experience of helping effect positive change on the future of these organizations. I was introduced to PURE 10 years ago, when I was hired as a consultant to help the company expand its operations into several new states. As I step into my new role as Chair of the Subscribers’ Advisory Committee (SAC), I am excited to see how far PURE has come, recently exceeding the milestone of $1 billion of in-force premium.

The SAC comprises a high-functioning group of dedicated men and women with varied geographical, professional and personal experiences. While our role as SAC members is primarily advisory, our potential to make a difference is profound. My fellow SAC members and I take our role seriously. We work with management to reinforce a commitment to deliver exceptional service. We meet quarterly with company leadership to ensure we have a strong understanding of operations, results and priorities. Last year, all SAC members also attended a two-day audit “boot camp” to deepen our understanding of the financial operations of the company and to strengthen our ability to fulfill our audit responsibility. Finally, we meet annually with the outside investors in the holding company to ensure our interests are aligned around that service proposition.

Additionally, the SAC engaged with hundreds of members, employees and insurance brokers throughout the year. We visited PURE’s regional offices to experience the culture and meet the people who actually do the great work of the company. We were also afforded a special opportunity to interact with the inspiring young men and women of The First Tee at the PURE Insurance Championship to see first-hand the impact PURE has had on communities across the country.

PURE’s Subscribers’ Advisory Committee. From left: Richard Jacobs, Douglas Fields, William W. Wilson III, Jodi Lash (Chair), Ross Buchmueller, and James H. McLaughlin. Missing from the photo is Joey Cummings. For additional information and bios, visit    pureinsurance.com/sac   . To contact the SAC, email    sac@pureinsurance.com   .

PURE’s Subscribers’ Advisory Committee. From left: Richard Jacobs, Douglas Fields, William W. Wilson III, Jodi Lash (Chair), Ross Buchmueller, and James H. McLaughlin. Missing from the photo is Joey Cummings. For additional information and bios, visit pureinsurance.com/sac. To contact the SAC, email sac@pureinsurance.com.

One of the highlights of my tenure with the SAC was meeting with the new class of employee trainees last June, many of whom had just graduated from college. This impressive group was eagerly engaged, asking us questions about how they could best help the company serve its members. One young woman asked me, “Was there anything about PURE that stood out as exceptional?” In contemplating my answer, I recalled how fortunate I’ve been to work with some of the best insurance companies in the country—both as my employers and as my clients, and it is clear to me that PURE is second to none in its genuine, focused dedication to service, especially when members are faced with a disaster or claim.

“TO ME, PURE IS SECOND TO NONE IN ITS GENUINE, FOCUSED DEDICATION TO SERVICE, ESPECIALLY WHEN MEMBERS ARE FACED WITH A DISASTER OR CLAIM.”

This dedication is not fortuitous; rather, it’s the product of a specific business model, deliberate planning and an organizational commitment to ingrain service into PURE’s culture. SAC members see the planning and thoughtfulness that goes into service delivery. We have witnessed PURE’s ability to evacuate members in advance of the West Coast fires and we’ve seen how the PURE Situation RoomTM proactively checked on members and provided help throughout the hurricanes and their aftermath.

I continue to be impressed by the fact that our company handles the affairs of members as they would for their own families. That’s a principal reason why I’m elated and honored to begin this new role and look forward to serving all of you this year.

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Jodi G. Lash
Chair, Subscribers’ Advisory Committee