The PURE Insurance
For the past two years, PURE has served as the title sponsor of the PURE Insurance Championship, Impacting The First Tee, a longstanding PGA TOUR Champions event held annually at the famed Pebble Beach Golf Links. This tournament is unlike any other on the TOUR: it brings together golf legends to play alongside amateurs and juniors from The First Tee, creating a unique experience for all involved. Sponsoring an event of this caliber helps drive brand awareness for PURE and provides an opportunity to engage with members, top brokers and business partners, network with prospective members and give back to our communities.
DRIVING BRAND AWARENESS FOR PURE
In 2018, there were over 3 million views and a 20% increase in ratings on the Golf Channel for the PURE Insurance Championship. And, when Ken Tanigawa made a remarkable 35-foot eagle putt on the 18th hole to come from behind and earn his first professional tournament title, the PURE Insurance Championship was seen on news and highlight shows across the country.
The fact is that as title sponsor of the PURE Insurance Championship, we benefit from awareness year-round as advertising, media and public relations opportunities present themselves nearly every day—like when the 2017 Champion, Bernhard Langer, was named PGA TOUR Champions Player of the Year on the same day that the 2018 PURE Insurance Championship winner was named Rookie of the Year.
Of course, media coverage is significantly amplified the week of the tournament, as the event is broadcast both live and in replay on the Golf Channel. Visits to pureinsurance.com are never higher than tournament week at Pebble Beach.
ENGAGING OUR MEMBERS, BROKERS AND OTHER IMPORTANT RELATIONSHIPS
We welcomed hundreds of members and business partners at our hospitality wharf located at the picturesque 18th hole of Pebble Beach, along with an elite group of some of the most influential business leaders from around the country who make up the amateur field.
In addition to our wharf hospitality, we offered our members Honorary Observer spots that allowed them to walk the course with some of their favorite players and watch play from inside the ropes.
“Walking with Bernhard Langer was the chance of a lifetime and a dream come true. Thank you to PURE for making it happen.”
GIVING BACK & COMMUNITY ENGAGEMENT
Together with the AT&T Pebble Beach Pro-Am, the PURE Insurance Championship helps raise millions of dollars each year to support hundreds of nonprofit organizations. Among them, of course, is The First Tee, whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
Being selected for the junior field is an incredible achievement for the young men and women from The First Tee, and it’s a testament to their talent, drive and character—both on and off the course. Congratulations to Matthew Sutherland from The First Tee of Greater Sacramento, and his uncle, PGA TOUR Champions professional Kevin Sutherland, who finished 16-under par and clinched the Pro-Junior title.
Learn about PURE’s connection to The First Tee chapters throughout the country here.
We are very proud of our connection to this tournament and appreciate all of the hard work done by our partners at the Monterey Peninsula Foundation, PGA TOUR Champions, the Pebble Beach Company and The First Tee in creating this great event. We look forward to continuing our partnership and even greater outcomes in the years ahead.
“PURE is a young, vibrant company. Since taking over as title sponsor of this event, PURE has grown the enthusiasm around this tournament and has tremendously impacted the lives of the kids who participate. It’s one of the best events we have here at Pebble and has become an exciting weekend to look forward to each year.”
LOOKING AHEAD TO THE NEXT PURE INSURANCE CHAMPIONSHIP
2019 marks a very important year for Pebble Beach: The golf course will celebrate its 100th anniversary, as well as the 20th anniversary of when Arnold Palmer, Richard Ferris, Clint Eastwood and Peter Ueberroth purchased the Pebble Beach Company. The course will also host the U.S. Open Championship for the sixth time.
The 2019 PURE Insurance Championship will follow the U.S. Open and will be held September 24–29th. If you are local to the area or you plan to be in Northern California on these dates, we hope you will attend as our special guest. If you’d like to join us, email email@example.com. We will share additional communications as the event nears, and you can follow our tournament handles for the latest news and updates on Twitter, Instagram and Facebook.